
What the college board is asking for: In studying motivation, students learn about the forces that influence the strength and direction of behavior. They discover that although early theories of motivation focused on internal instincts, needs, and drives, later theories acknowledged the role of external incentives. Students also learn that more recent theories conceptualize motives into at least two distinct types: primary (physiological) and secondary (social). In the case of the primary motives-such as hunger, thirst, pain, and sex-psychologists have identified many of the neural and hormonal mechanisms that are associated with the motivational state. The motives for sex and aggression appear to be more complex than those for humger and thirst, involving both physiological and environmental mechanisms; however, even hunger appears to be influenced by environmental stimuli, particularly in the case of people who are obese.
The study of emotion centers on the complex interactions between brain and body that are associated with feelings of love, hate, fear, and jealousy. Different theories-such as James-Lange, Cannon-Bard, Schacter-Singer, and opponent-process theory- provide different explanations of the relationship between physiiological changes and emotional experiences. Central to much current theory and research is the concept of arousal; that is, the activation of several physiological systems at the same time, suggesting a relationship between task performance and level of arousal.

To be an instinct, a complex behavior must have a fixed pattern throughout a species and be unlearned. We call this a fixed action potential. This salmon has a f.a.p to swim upstream to spawn. Instinct theory is inadequate in explaining the complex behavior in humans, but may be important in our understanding of phobias, aversions and gender.
To name a behavior is not to explain it.


Psychological Motivators
Need for achievement: desire for significant accomplishment.
Need for Power: desire to have impact or control over others.
Need for belonging: we need to feel connected with certain others in enduring relationships
Need for approval: need to be complimented for a job well done. Remember this when you all become successful leaders. You will get more out of your subordinates.

James Lange Theory
The most crucial facet of emotion was that it is an aspect of what a person does (James, W.).
In fear we run, in grief we weep
Your experience of emotion is neither more nor less the awareness of our won bodily changes in the presence of certain arousing stimuli.
Emotional feelings follow bodily arousal.
Stanislavski's "role taking" method of acting supports this theory.
Knock against is that adrenaline, which causes bodily changes, is too slow to account for the quickness of our emotional reactions.

Cannon-Bard Theory
Emotional feelings and bodily arousal occur at the same time. The stimuli goes both to the hypothalamus and the cortex of the brain. Cortex produces behavior and emotional cognition, while the hypothalamus arouses the body.
Schacter's Cognitive Theory
The primary concern is with the mental factors of emotion. This label of emotion (anger, ffear, happiness) applied to bodily arousal is influenced by past experiences, situation and reaction of others.
Bodily arousal only gives raw material of emotional expression.